They are flipping the script.
Companies have finally found Gen Z’s true calling in the workplace: Running their own TikToks.
In an effort to appeal to a younger demographic — and become a viral hit — zoos, colleges, businesses and even the NFL are enlisting the help of Zoomers to script and edit their videos for the media social media using their favorite slang terms like “kill,” “hit different,” and “pop off.”
“Letting Gen Z staff write the zoo’s marketing script,” reads the caption on Northumberland Zoo’s viral video, which has garnered more than 8 million views and features two of the zoo’s directors, Brian and Linda Bradley, offering one-line packages. .
According to the couple, the horse is a “queen”, the meerkats are “killers” and a raccoon is “very humble”.
“Bat,” Brian said, gesturing to the winged mammal, to which his wife replied, “no, I think it’s ‘brat,'” a nod to Charli xcx’s album.
The duo’s daughter Maxine is behind the über-viral clip, telling The Guardian that it “took a long time” to film the video – and to get her parents to “focus” – which required recruiting a Gen Z staff member for help. .
“She was able to say, ‘You can’t use that, it’s too old… Yeah, that’s trendy.’ She was teaching my dad what to do and how to do it,” Maxine said. .
“I couldn’t believe my parents were so up for it, but yeah, it was a frustrating process to film. The one minute video took two hours… My dad just wasn’t paying attention. None of them knew what they were saying.”
Viewers praised the pair’s “comedic timing”, while others confirmed that this type of marketing tactic works, saying the clip would make them want to visit the zoo.
“As a social media marketer this is 🔥,” one person commented.
“Why do I get these kinds of ads,” agreed another.
“This is such a huge trend,” someone else wrote.
Parisian bookstore The Abbey also caught on, with owner Brian Spence calling the sci-fi genre the “delulu section” and describing the books as “bangers”.
“It’s teaching literacy,” he said in the video as he stood in one of the store’s aisles.
Other iterations of the trend feature hilarious modifications of their bosses. Chaotic summaries produced by Gen Z employees have been posted by The Nature Conservancy, The UPS Store, Emirates Airlines and even the New York Giants.
One such video posted by Jason and Travis Kelce’s official podcast site for “New Heights” features dozens of short clips cobbled together to make a montage of the brothers’ “millennial hiatus” — a term used for described the pause and deep breath that people take before. speaking – and a series of “umm” and “uhh” words.
“Give them a lift right away,” advocated one viewer.
“That’s gold,” cried another.
“10/10 this food!!!!” cheer someone else. “That generation will save us all.”
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Image Source : nypost.com